Journalism is an art, and broadcast writing is one of its many forms. But writing a script for television is much different than writing one for an online article or even a newspaper. So when putting a broadcast script together for your audience, you must keep these top 5 tips in mind…
- Short? Simple? Sweet! Being creative and being interesting are great, but you have to keep things as to the point and as concise as you possibly can in a broadcast (time isn’t on your side). Grab the audience with a lead-in, and then hit them with the scoop. Sentences go straight to the idea, so if it’s not necessary, it’s not needed!
- It’s a Conversation! Again this writing is heard and not read. Your writing needs to engage your audience on a speech-oriented level. TV writing shouldn’t have focus on the writing, but rather on the way that the writing will sound and be understood by an audience.
- Subject, Verb, Object! Let’s face it…on-air speech is much clearer and to the point when it is said in an active manner!
- One Sentence, One Idea! The last thing you want is for the audience to struggle to understand your story because you are overloading them with way too much at once. Television again is simple, one idea, one short, concise sentence.
- Attention-getter! The way to lead your audience in during a broadcast is to hit them with a sentence which prepares them for what you are about to say and sets a framework for the remainder of your story. Think of it like a headline!
If these tips are followed, it greatly improves the quality of the broadcast!
Being a good journalist means being ethically sound. If a few rules are kept in mind about what your limits are, then you are protected in your work from legal ramifications. To avoid the judicial “hammer”, a journalist should consider 5 important tips…
- Privacy is important to people, so it needs to be important to the journalist. Inquiry or exposure of personal matters must be done correctly to avoid intrusion on confidential information. The same is true of property.
- Plan on using a recording device? Following state and federal guidelines is a must, and their are many differences from state to state, so the liability is location specific.
- If your work is going to force you to obtain certain documentation or other tangible evidence from the government or private world, a journalist must know his limits. Spying isn’t good practice, and secrecy is condemnable.
- Public occurrences offer a delicate balance of legal action for journalism. Knowing what is permitted and what is not when covering these processionals are very important if legal consequences are to be avoided. Again, each case is often location specific.
- Finally, when planning the use of sources or their materials in a story, there are guidelines and regulations in place that journalists must be aware of. Protecting both is key to good journalism practice. Keeping all information accurate and up to date is also important.
Jane Crook is a Kansas City, Missouri native and has been a fan of the Kansas City Royals her entire life. When she decided to attend Saint Louis University, it meant that she would be drawn away from home, and from the Royals. Despite this absence, she has maintained strong love for the Royals.
Crook is from a baseball-loving family. “Sitting in the seats in the hot sun, dad would bring me a hotdog, and I just loved the chance to watch a game with him. Dad was always there for me when it came to sports,” Crook said. Crook may not have gone to many games with her dad, but when she did she cherished every moment. Baseball gave Crook the sense of comfort and the sense of family she missed after leaving home to attend college at Saint Louis University. “There is something about leaving your hometown that makes you miss it more. Being a Royals fan has been a transformed fandom. Being a Royals fan is loving my city,” Crook said.
Crook’s fondest memory as a fan was the Royals’ success in 2014. She was extremely happy to see her team play in October and see the support and excitement it brought back to her hometown. The Royals won an American League Wild Card spot in 2014, making the playoffs for the first time in 29 seasons. They then won the American League Crown and played against the eventual champion Giants in the World Series.
The Royals have qualified for the 2015 playoffs as champions of the American League Central Division. The Cardinals have also qualified for a spot in the 2015 playoffs, and it is possible that both the Royals and Cardinals might meet in the World Series for the first time since 1985. Crook’s new experience at Saint Louis University has given her the opportunity to wear her Royal blue and show a city known for its loyal fans how Crook, too, is loyal to her hometown Kansas City Royals. Crook understands and appreciates the love of baseball that Saint Louis fans demonstrate. Although she hasn’t been to many games in St. Louis, she knows as a baseball fan that St. Louis is revered for its fans.
Crook had difficulty watching her team after leaving home, but that didn’t stop her from finding out how they were playing. “One of the first things she’d do when I was with her on weekends was check to see how the Royals were doing,” Eric Dansart said. Crook worked with Dansart at a camp over this past summer.
Crook looks forward to watching televised games of the Royals in the 2015 playoffs.